To create a circular economy by not only developing sustainable, biodegradable and compostable products, but also designing effective waste management infrastructure to reduce waste going to landfills.
It’s no secret that conventional absorbent hygiene products are chock-full of non-biodegradable, petrochemical by-products - these are simply not sustainable in the long run, as they generate thousands of tons of waste, which remains unchanged in landfills for over 500 years.
We are strong advocates for the newly-emerging circular economy - thus, we developed the GreenCycle Program to transition from the linear economy of ‘take-make-waste’ to our very own circular ecosystem.
It’s no secret that conventional absorbent hygiene products are chockfull of non-biodegradable, petrochemical byproducts - these are simply not sustainable in the long run as they generate thousands of tons of waste which remains unchanged in landfills for over 500 years.
We are strong advocates for the newly-emerging circular economy - thus, we developed the GreenCycle Program to transition from the linear economy of ‘take-make-waste’ to our very own circular ecosystem.
To make our products as sustainable as possible, we have replaced the non-biodegradable ingredients with renewable and compostable ones. Our plan is to create separate collection and composting infrastructure to make the large-scale composting of absorbent hygiene products a reality, while we reduce the amount of waste that ends up in landfills and incinerators.
Welcome to GreenCycle.
Welcome to your first foray into the world of sustainable circular economy.
We focus on the entire product life-cycle
We develop high-performing and quality sustainable products made from biodegradable and compostable ingredients
We pick up used products straight from the consumers’ residences, without compromising on hygiene parameters
We compost used products in an industrial compost facility so that they can safely go back to nature, instead of ending up in landfills or incinerators
How It Works
We know you want to do your part to protect the environment, so let us make it easy for you. We will pick up your used sanitary pads and turn them into compost every month!
As a first step for making large-scale composting of absorbent hygiene products a reality, we have started our GreenCycle pilot project in Surat, Gujarat, India. With this pilot project, we aim to not only reduce the amount of waste that ends up in landfills and incinerators, but also prove that industrial composting of absorbent hygiene products is possible.
As a part of our pilot project, 100 menstruators participated in the GreenCycle Program. Once a month, we collected used sanitary pads and transported them to our industrial composting unit. At our pilot plant, we use in-vessel hot composting machines that optimize composting conditions such as temperature, turning aeration, etc. to allow microorganisms to thrive and accelerate the natural process of decomposition.
Our composting process includes multiple steps such as disinfection (to remove harmful pathogens), shredding (to maximize surface area for microorganisms to do their work), adding customized microbes (that can effectively break down the ingredients of our products) and maintaining compost conditions (such as temperature, carbon to nitrogen ratio, moisture, etc).