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Due to the lack of infrastructure for organised segregation, collection and transportation of menstrual and other sanitary waste on a large scale, in most countries, these soiled pads eventually end up in a landfill or even at places where the light, temperature and bacterial activities required for degradation may not be at ideal levels.

Today, health-conscious and eco-conscious consumers are willing to go the extra mile to purchase products that are good for the environment. Some brands take advantage of this fact and use misleading eco-friendly terminology to trick you into buying something that may not really be as sustainable as you might have thought.

Unfortunately, the terms ‘biodegradable’, ‘compostable’, ‘oxo-degradable’ and many such others are frequently misused in marketing and advertising to sell products that may not entirely be eco-friendly. Although these terms are often used interchangeably, they are not synonymous.

Natural pad-manufacturing companies in India are now trying to explore opportunities in creating a circular economy - a way of life that sources resources from nature while simultaneously giving back in multiple positive ways.

With the world coming to terms with what is happening to our environment, the thought of how the Earth is going to be, ten years from now, is quite overwhelming.